About Focus Waukesha

About Focus Waukesha, LLC

Our mission at Focus Waukesha, LLC, is to enhance the quality of life in Waukesha County and help grow local businesses and nonprofits through our quality reporting, relevant content, local business directory and superior user experience.

We tell the stories of our Waukesha County lifestyle and the people who make it possible — from the beauty of our lakes and rural communities, where half of our residents live, to our flourishing cities and villages. We also tell the stories of our businesses and nonprofits, helping them thrive by promoting their products, services and events, as well as their important role providing jobs for our residents.

Our goal for the business directory is to make it much easier for shoppers to find and buy the products and services they need from local Waukesha County businesses, rather than defaulting to national retailers and ecommerce giants.

Focus Waukesha requires no subscription for readers to access our content and directory. Our work is entirely supported by our directory members, advertisers and partners.

Our Tagline is News. Inspiration. Connection. It signifies that we provide the following to our target audience:

  • News: Local business and lifestyle news from across the county.
  • Inspiration: Stories of local residents, our lifestyle and entrepreneurial spirit.
  • Connection: Bringing people and businesses together toward the common good.

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Meet Our Team

Tracy Shilobrit

Tracy Shilobrit (pronounced SHILL-oh-britt) is the owner and editor of Focus Waukesha, LLC, creating this news site in 2023 as a means to contribute to the community and provide greater visibility to the many amazing people, businesses and lifestyle amenities we all enjoy. She began her career as a community journalist in Milwaukee County after earning a BA-Journalism at UW-Oshkosh. As she earned her MBA, her career evolved into public relations, corporate communications and marketing for manufacturing, professional services and healthcare organizations, providing her with a strong business acumen and fueling her interest in a wide variety of businesses and what makes them tick. She also owns Meta4 Marketing & Communications, which she founded in 2008. She is a member of the Society of Professional Journalists and the Online News Association. Originally from the Fox Valley, she has lived and worked in Waukesha County since 2007.

Patricia Puccinelli

Patricia Puccinelli is a freelance writer for Focus Waukesha, writing the “On Foot” column that explores Waukesha County on walking tours, as well as various business and lifestyle stories. Her past experience in corporate communications and public relations at CNH and Edelman, as well as serving as a senior finance executive for large, global corporations has provided her with substantial expertise that comes through in her writing style. She has lived in Waukesha County for more than 30 years.

Ronda Bakos McCullough profile photo

Ronda Bakos McCullough

Ronda Bakos McCullough is an advertising sales consultant for Focus Waukesha. She has extensive experience in sales, marketing and business management in the construction, real estate and medical industries. In addition to her work with Focus Waukesha, she is also a residential real estate broker with Coldwell Banker in Brookfield, serving clients primarily in Waukesha and Washington Counties, as well as St. Croix in the U.S. Virgin Islands. Ronda has a business degree and is married with three college-age children.

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