Brookfield Native Megan Klein Takes on the “Shark Tank”

October 21, 2024
Photo courtesy of ABC Brookfield native Megan Klein appears on season 16 premiere of ABC's "Shark Tank."

Brookfield native Megan Klein appeared on the season premiere of ABC’s “Shark Tank” on Friday, October 18, to pitch her business, Little Saints, a brand of non-alcoholic beverages with functional mushrooms. 

Klein tried to dazzle the sharks in hope of an investment to fuel her mission to revolutionize the non-alcoholic cocktail and spirits market. She received offers from sharks Kevin O’Leary and Rashaun Williams. However, she turned them down, as they wanted more equity than she was prepared to give up in exchange for the investment capital.

Launched in 2021 in Klein’s home base of Miami, Little Saints offers an alternative to traditional alcohol. Instead of settling for the usual sparkling water or soda, Little Saints delivers sophisticated, sugar-free, alcohol-free mocktails powered by mushrooms in classic cocktail flavors including Spicy Margarita and Negroni Spritz, along with the fan-favorite non-alcoholic spirit St. Ember, which is inspired by the flavors of Mezcal. 

Megan Klein

Megan Klein poses with one of her products from Little Saints.

“Our mission at Little Saints is to provide a solution for those who want to have fun and feel good without compromising their health,” said Klein. “We’ve taken the familiar taste and experience of beloved cocktails and reinvented them with functional mushrooms like Reishi and Lion’s Mane. Plus, they’re sugar-free and only 5 calories per serving, making them a guilt-free option for anyone.”

Little Saints sales have grown 500% year over year, making them among the fastest growing brands in the non-alcoholic beverage category. The brand has sold over one million beverages since its inception with 80,000 orders on its website alone. Their average order value is over $85, and their returning customer rate exceeds 25%. 

While 85% of Little Saints sales come through digital channels, the company recently launched at Sprouts Farmers Market as its first major nationwide retailer. Karen Martinez, Director of Alcoholic Beverage/Adult N-A at Sprouts Farmers Market, said, “Little Saints was the best-performing non-alcoholic brand in our Innovation Centers from July-September 2024. We were very pleased with the results. The brand will be graduating from the Innovation Centers to our everyday non-alcoholic set found in our wine department and the Negroni and Paloma flavors will be available in over 390 stores starting in mid-November.”

In addition to Sprouts, Little Saints can be found at over 300 bars, restaurants, and stores throughout the United States, including Erewhon, Brooklyn Fare and numerous non-alcoholic bottle shops. Or, you can go to the company website, where a 4-pack of “Spiced Old Fashioned” goes for $29 and a bottle of best-seller St. Ember is $49.99.

Watch the full episode of Shark Tank.


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